With the development and continuous application of science and technology, the competition in the pneumatic tool industry is becoming increasingly fierce. Regardless of the tool, you must fully understand the development of the market. Pneumatic tools include various riveting, grinding, assembling, painting, cutting, etc. At first, most domestic pneumatic tool companies mainly focused on low-end products or OEM. High-end products and branded products are still controlled by European and American countries. As the profit margins of pneumatic tools are shrinking, the space for price reduction is decreasing. It is difficult for an enterprise to establish its core competitiveness by relying only on price competition. Only when the enterprise guarantees the stability of product quality, which also guarantees the integrity of the enterprise, can it obtain the customer's letter. Although users will consider the price factor in the choice of tools, according to the survey, quality is the most important factor for users to consider. If it has a place, expanding the influence of its own brand, improving product quality is also the key. With good products and quality guaranteed, proper brand promotion is particularly important, and after-sales protection is also important.